An internal business framework built on three core pillars: Entrepreneurial Spirit, Customer Experience, and Operational Excellence. It focuses on improving digital lead conversion, increasing high-margin finance and insurance (F&I) product penetration, expanding accessory add-on attachments, and enhancing the service lane experience.

Expected impact: Aims to drive organic growth, reduce cost bloat, and improve dealership-level profitability and customer retention.

Relocating the corporate headquarters from Irving, Texas, to Chandler, Arizona, co-locating corporate offices within the company's flagship retail store.

Expected impact: Consolidates leadership and support functions under one roof to reinforce a unified 'one team' culture and eliminate redundant administrative overhead.

Ceasing the operations of Wholesale Express, LLC, which provided asset-light transportation brokerage services to third parties, to focus solely on the core powersports dealership business.

Expected impact: Allows the company to operate as a single, highly focused powersports segment, eliminating low-margin non-core operations and improving overall corporate margins.